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As this new month begins, I was reminded of a proposal from one of my clients who wanted to offer Black Friday deals but wasn’t sure how to proceed. Eventually, they abandoned the entire idea. Interestingly, many business owners still ask themselves: What exactly is Black Friday, where did it come from, and is it too late to run such promotions in December?
A Brief History of Black Friday
Black Friday originated in the United States and is held the day after Thanksgiving. It became the biggest shopping day of the year as retailers offered massive discounts to kick-start the holiday shopping season. Over time, the trend spread globally—including here in Africa—and many businesses now run Black Friday promotions for a week or even an entire month. Today, Black Friday is more of a marketing strategy than a specific day.
Is It Still Relevant in December?
Yes—absolutely.
Customers respond to value, not dates. December is still a strong shopping month, and well-packaged promotions can help you clear stock, attract new customers, boost cash flow, and position your brand strongly before the year ends.
A Simple Strategy You Can Still Use This Month
A practical approach to running Black Friday–style deals in December is to choose one clear goal, pick 3–5 key products to discount, and create simple offers such as bundles, percentage discounts, or flash deals. Promote them with quick posters or WhatsApp messages, set clear start and end dates to create urgency, and track the results to understand what worked best.
What You Can Do in the Remaining Days of This Month
- Launch December Clearance or Holiday Deals
- Offer bundle discounts
- Give loyalty bonuses
- Promote gift-friendly items
- Run a Last-Minute Shopper promo
- Use WhatsApp + social media consistently
- At RentMyMBA, we help businesses design practical, results-driven marketing strategies that increase sales, improve operations, and strengthen brand presence. If you need support creating December promotions, planning year-end strategies, or preparing your business for 2025, reach out—we’re here to guide you with clarity and expertise.
Happy New Month
As we step into December, we appreciate all our clients and partners for trusting RentMyMBA. Wishing you a productive and successful new month filled with growth, opportunities, and renewed energy to finish the year strong.
About the author
Dr. Jjuuko Derrick, is a pharmacist with a keen business acumen. Having dedicated much of his career to engaging with business owners and employees, he brings a unique blend of pharmaceutical expertise and business insight to the table. As an entrepreneur himself, he is passionately committed to leveraging his technical skills and entrepreneurial experience to foster the growth and development of multiple businesses. Driven by a mission to make a meaningful contribution to the business landscape, he stands ready to empower entrepreneurs with the knowledge and tools they need to thrive