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    Year: 2025

    Why We Love Cars: From Benz Dreams to Frog-Shaped Favorites (And What That Teaches Us About Marketing Strategy)

    Last week turned into an unexpected masterclass on car design and customer preference—all thanks to a light-hearted conversation with a few close friends. What started as a casual chat about our favorite cars spiraled into something deeper, touching on personal taste, branding, and the marketing strategies

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    When Should You Establish Systems in Your Business?

      This past weekend, I found myself in two surprisingly enlightening conversations—one with an old client, and the other with my business partner. The topic? Business systems. I had proposed a method to introduce a new system into our operations. My client didn’t see the need—“Why

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    The Ibrahim Traoré Case: A Lesson in Systems, Accountability, and Business Growth

      This weekend, I had the opportunity to watch a BBC documentary exploring the roots of instability in the Sahel region. To cut a long story short, one of the key triggers was the killing of Colonel Muammar Gaddafi by Western nations. His death led to

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    The Trump Tariffs – What Do We Learn from a Strategic Perspective?

    For the larger part of April, the world has been awash with news about Trump’s tariffs. As someone who has followed Donald Trump closely—not just as a politician but as a businessman—I was particularly interested in the bigger objective behind his actions. His goal was clear:

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    “The Harvest Is Rich, But the Workers Are Few”

    Last evening, while driving back home, I must confess—I overheard a phone conversation. It was my friend, a serious farmer, speaking to some of his workers. Fast forward through the call, and one thing was clear: he was frustrated. His issue? He had paid the vet

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    Faith and Business: Are Staunchly Religious Employees More Trustworthy?

    This week, I stumbled upon a thought-provoking podcast episode that left me reflecting deeply. The host made a striking comment that inspired this article. He said: "Religion is one of the most mistaken identities people associate with righteousness. Often, those who want to hide their wrongdoing

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    Why Many Family Businesses Don’t Stand the Test of Time — And How We Can Change That

    This past weekend, I had a deep and thought-provoking conversation with a colleague. Our discussion centered on why so few family businesses survive from one generation to the next — especially in African countries.It began with the topic of brain drain: the continuous migration of professionals

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    Who Drives Success in Business: The Foot Soldiers or the Managers?

    Weekends are a time for unwinding, and for me, if I'm not catching up with friends, I make it a point to watch a movie. This time, I revisited an old classic—one of those translated action films narrated by my favorite VJ, VJ Jingo.The movie's plot

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    Title: The Power of Consistency: Is It Possible and How Does It Work?

    Yesterday, I had the privilege of having a heartfelt conversation with a couple of my newly made friends about investment, budgeting, and retirement. As we exchanged our dreams, it became clear that our aspirations were far greater than our current circumstances. In the presence of “sober-minded”

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